Inclusive Glamour: Estée Lauder's AI Game-Changer for the Visually Impaired

Imagine a world where the magic of makeup is within reach for everyone, regardless of sight. That's precisely the dream Estée Lauder Companies' (ELC) is realizing with their groundbreaking Voice-Enabled Makeup Assistant (VMA) app. Dive in, darlings, and discover makeup's new frontier!

Launching in the UK & Ireland, this state-of-the-art, AI-infused app is specially designed for our visually impaired friends, granting them the confidence and independence to navigate their beauty journey.

Credit: Estee Lauder

The National Health Service reveals that over 2 million in the UK face sight loss challenges (~17% are registered as blind or partially sighted). Now, let's talk stateside: an estimated ~20 million individuals in the US are visually impaired. Just fathom the transformative impact this app could have on such a massive scale!

https://www.esteelauder.co.uk/voice-enabled-makeup-assistant.tmpl

ELC’s VMA, with its innovative smart mirror tech, isn't merely a makeup tool—it's an ally. It guides with voice prompts, offering invaluable feedback, ensuring that your lipstick isn't smudged or your foundation isn't patchy. But the beauty (pun intended) of this AI is its astute ability to analyze the application and advise on tweaks.

Michael Smith, ELC's Chief Information Officer, believes that this technological marvel can chart a new path for inclusive beauty. Likewise, Monica Rastogi affirms ELC’s dedication to pioneering an all-embracing beauty realm.

Initially gracing Apple's App Store and Esteelauder.co.uk, Android lovers, don't fret—your version is in the works! And there’s more in store: future renditions promise an array of added features and makeup education tools.

Now, ponder this: With millions of visually impaired individuals worldwide, how might groundbreaking tools like ELC's VMA reshape the beauty landscape and ensure everyone gets a seat at the beauty table?

[Reference: The Estée Lauder Companies launches AI-powered beauty app for visually impaired users. Jan 2023. https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2023/11-01-2023]