In today's unpredictable landscape where personal touchpoints are viewed with increasing caution, Ulta Beauty's GlamLab is emerging as a game-changer. Originally introduced in 2016, this virtual try-on program transformed in 2018 after Ulta's acquisition of GlamSt, evolving from a simple photo try-on to an interactive live experience within their app.
The surge of the pandemic witnessed GlamLab's usage soar impressively, with 13 million shade try-ons recorded in a mere two months in 2021. Prama Bhatt, Ulta's Chief Digital Officer, spotlights GlamLab not just as a digital advancement but as a reliable, secure, and convenient alternative to the traditional in-store product testers.
So, how does the average consumer benefit from this digital pivot?
Safety First: Given the pandemic's lingering concerns, GlamLab offers a zero-contact method to test products, ensuring safety without compromising the shopping experience.
Personalized Experience: Users can try out products on their skin tone in real-time, allowing for a more tailored and accurate product selection.
Vast Array of Choices: Previously, lip shades were the stars of GlamLab. Now, with foundation taking the lead and plans to include categories like hair, lashes, and brows, users have a comprehensive range of beauty products at their fingertips.
Anywhere, Anytime: Whether at home or in-store, customers can access GlamLab, bridging the gap between in-person and digital shopping.
As Ulta encourages patrons to incorporate GlamLab into their shopping routine, a pertinent question arises: Are we witnessing the dawn of a new beauty era where traditional trials are elegantly replaced by digital interactions? The future, it seems, is just a swipe away.
Try the app: https://www.ulta.com/company/app
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