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Writer's pictureShirley

Virtual Influencers Reign Supreme on Instagram

In an era where the line between reality and the virtual world blurs more by the day, Instagram's recent move adds fuel to the fascination. The platform has now verified more than 35 virtual influencers, placing them on an equal footing with humans, brands, and, well, even pets. This blue tick, as many of us recognize, isn't just a decorative emblem. It’s a stamp of legitimacy and trust, an indicator that the account you're peering into is notable, unique, and most importantly, authentic.


Becky Owen, Head of Creator Innovation & Solutions at Meta, dove into this intriguing domain in an interview with Virtual Humans. She shed light on the booming trajectory of virtual influencers, describing them as a merging of fictional allure with the genuine engagement we see from human influencers. Surprisingly, these pixel-perfect personas often secure engagement rates tripling that of their human counterparts. Why? Their distinct "glance value" which stands out amidst the usual social media scroll.


But there's depth here beyond the aesthetics. Virtual influencers are breaking barriers, allowing creators to manifest in ways unrestricted by human limitations. They're not merely mirroring trends but setting them, evolving as pioneers of a new engagement model that’s still being decoded. And while it's evident that fans and platforms are welcoming this novelty, the future journey remains exhilaratingly unpredictable.

[Source: https://www.instagram.com/lilmiquela/]


Top 10 AI Instagram Models to Follow in 2023:

  1. Lu do Magalu (@magazineluiza) - 6.4 Million Followers

  2. Lil Miquela (@lilmiquela) - 2.7 Million Followers

  3. Janky & Guggimon (@jankyandguggimon) 1 Million Followers

  4. O Surreal Mundo de Any Malu (@anymalu_real) 599 K Followers

  5. K/DA (@kda_music) 528 K Followers

  6. Thalaysia Pov (@thalasya_) 463 K Followers

  7. Leya Love (@leyalovenature) 412 K Followers

  8. Noonoouri (@noonoouri) 402 K Followers

  9. Imma Gram (@imma.gram) 398 K Followers

  10. Qai Qai (@realqaiqai) 324 K Followers


So, to you, dear readers: How do you feel about this shift in the influencer paradigm? Ready to hit "follow" on these digital divas?


[Reference: Instagram Has Verified 35 Virtual Influencers March 2022, https://www.virtualhumans.org/article/instagram-has-verified-35-virtual-influencers]

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